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Established in 2012 by Julinka Misztal MA RCA, following a successful career as Womenswear Designer for Christian Lacroix, John Richmond, Rene Derhy, Rebecca Taylor and Karen Millen.


Our expertise lies in directional, modern, and feminine embellishment and embroidery, where traditional techniques meet contemporary design. Renowned for meticulous attention to detail and exceptional quality, we've proudly served over 300 international brands, including Coach, DVF, French Connection, ASOS, Ralph Lauren, Anthropologie, and River Island.

At Story we partner with two outstanding Indian embroidery units dedicated to keeping the traditions of tambour (adda) and Irish machine embroidery work alive. Our dedication extends to nurturing relationships with skilled artisans, forming a cherished part of the Story family.

Book an appointment to experience our unique designs firsthand and bring your story to life.

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