Established in 2012 by Julinka Misztal MA RCA following a successful career as Womenswear Designer for Christian Lacroix, John Richmond, Rene Derhy, Rebecca Taylor and Karen Millen.


Story specialises in directional, modern yet feminine embellishment and embroidery concepts using a wealth of traditional techniques. We are known for our attention to detail and exceptional quality of design. 

We are proud to count over 300 international brands as clients, including Coach, DVF,

French Connection, ASOS, Ralph Lauren, Anthropologie and River Island.

At Story we partner with two outstanding Indian embroidery units dedicated to keeping the traditions of tambour (adda) and Irish machine embroidery work alive as well as supporting the incredibly talented artisans we have built relationships with over the years and who are part of our Story family.