​​​​​​​​​​​​​​​​​​​Established in 2012 by Julinka Misztal MA RCA, following a successful career as Womenswear Designer for Christian Lacroix, John Richmond, Rene Derhy, Rebecca Taylor and Karen Millen.

 

Our expertise lies in directional and innovative embellishment and embroidery, where traditional techniques meet contemporary design. Renowned for meticulous attention to detail and exceptional quality, we've proudly served many international brands, including Coach, Kate Spade, Nobody's Child, J Crew, French Connection, ASOS, Ralph Lauren, Anthropologie,
and River Island.​

 

At Story we partner with outstanding Indian artisans dedicated to keeping the traditions of tambour (adda) and Irish machine embroidery work alive. Our dedication extends to nurturing relationships with our community of artisans, forming a cherished part of the Story family.​