Original embellishment and embroidery textile studio.

Designed with dedication in London, made with love in India

You can almost smell these luscious blooms!

I'm Julinka, Founder of Story. Welcome!

Patches, posies and prints

Botanical drawing for embroidery

What we strive for

Irish machine freehand embroidery

All our designs are made by incredibly skilled and trained artisans in our workshops in India

Grumpy Dog freehand embroidered face mask

Special edition embellished silk sleep masks